The principles of the design brief

In essence, it is a not-so-short document that describes the goal and expectations of the project. You need to cover a wide variety of information related to your organization and the message you want to convey. Without a solid summary to back up your project, you won’t get results as quickly and efficiently as you could with a good report.

Here are some key questions and pieces of information to include in your design brief:

Organization overview

What does your organization do? A company that is engaged in finance will have different design characteristics than those that work in law. You should know what your business does, so write it down in the summary.

Who is your target market? This should coexist with what your organization does. Are you targeting men in their teens or young adults? Or women at an older age?

Who are the main competitors of your organization? This gives designers something to look at, as well as offering insight into what graphics have to compete with. The more information on this, the better.URL of your website, examples of your marketing material, etc.

How is your organization different from your competitors? There has to be a point of difference, otherwise you are just copying their idea. Tell the designer, and try to make that a design feature.

The history of your organization. What have you done before in the field of graphic design? Knowing what you liked or didn’t like before will give the designer a better view of what you want as a client.

If you cover everything in this post, you should have a short, easy-to-use design brief. Take your time to complete the sections: the more information you include in the document, the faster the final result will arrive.

This article is designed to help you analyze your requirements so designers can briefly interpret and quickly create relevant designs for your project.…

By October 12, 2020.    Web Design Tips   

Advantages of using WordPress for the design of self-managed web pages

Self- managing web pages are the order of the day because they have a number of benefits that outweigh their possible drawbacks. However, there are several content managers that you can choose.

We will tell you what the advantages of using WordPress for the design of self-managed web pages are.

Why use WordPress for self-managed website design?

There are six basic points, reasons, advantages, benefits -or whatever you want to call it- of using WordPress to design your self-managed website.

You can modify the content at will.

Self-managing your site means exactly that, that you will be able to make all the modifications to the content when you consider. Of course, we are not only talking about making changes but you can add, day by day, entries in your blogs, promotions, new services …

In short, you have access to change, if you want, everything that is written on your site.

You have a specific area for it

Getting it is also very simple because it is not even the least bit like the idea of ​​programming that people usually have in mind. When working with WordPress web development, you have a management area for this content from which you can make all kinds of changes, from adding images to your posts to creating new product categories, to give a couple of examples.

The possibilities will depend on the installation of plugins or add-ons that we install for you, which will, of course, be the ones that you indicate are necessary.

Less dependency on programmers

The good thing about this is that you don’t have to be aware that a professional programmer can do it. Sometimes the schedules do not coincide or more time is wasted explaining what you want than doing it through the ” visual composer ” itself or an existing plugin.

Lower costs

Of course, not having to count on long hours of programming means that the cost of development and maintenance is not going to be that high. Even so, there are some tasks that there is no choice but to do it through programming, but with current languages ​​they are also done more efficiently.

Simplicity

As we have said, you don’t have to program, you don’t have to know any language. Today, working in the WordPress CMS is easier, something intuitive that you can do even without training, just spending a few days gossiping.

In any case, we always advise that you learn from a professional. We train you by showing you exactly how the modifications that you expressly need are carried out. In this way, you don’t have to go testing, you learn in a few hours and start working.

SEO tools to position your website in search engines

In WordPress you will have different tools that help you work on SEO positioning . The most popular and used is YoastSEO , which indicates in a very graphic way (for example with traffic light colors) if the content you create is going to be positioned well or not. In addition, it tells you what the errors are with each notice, so that you only have to read and modify the aspects in red or orange.

Then there are many others for the compression of images, the configuration of the cache rules, the optimization of the DB, the redirection of URL’s, etc. All of them designed to facilitate our tasks and obtain great performance in terms of positioning and web optimization .…

By October 12, 2020.    CMS Tutorials, Web Design Tips