In essence, it is a not-so-short document that describes the goal and expectations of the project. You need to cover a wide variety of information related to your organization and the message you want to convey. Without a solid summary to back up your project, you won’t get results as quickly and efficiently as you could with a good report.
Here are some key questions and pieces of information to include in your design brief:
What does your organization do? A company that is engaged in finance will have different design characteristics than those that work in law. You should know what your business does, so write it down in the summary.
Who is your target market? This should coexist with what your organization does. Are you targeting men in their teens or young adults? Or women at an older age?
Who are the main competitors of your organization? This gives designers something to look at, as well as offering insight into what graphics have to compete with. The more information on this, the better.URL of your website, examples of your marketing material, etc.
How is your organization different from your competitors? There has to be a point of difference, otherwise you are just copying their idea. Tell the designer, and try to make that a design feature.
The history of your organization. What have you done before in the field of graphic design? Knowing what you liked or didn’t like before will give the designer a better view of what you want as a client.
If you cover everything in this post, you should have a short, easy-to-use design brief. Take your time to complete the sections: the more information you include in the document, the faster the final result will arrive.
This article is designed to help you analyze your requirements so designers can briefly interpret and quickly create relevant designs for your project.